'About Japan' webinar series 210: Engaging with Japanese consumers - why storytelling wins in digital and social media platforms

In this webinar, we will explore how to engage with Japanese consumers through effective storytelling on digital and social media platforms. Japan is a unique market with distinct cultural norms and values, and it is crucial to understand these differences to succeed in marketing to Japanese consumers. Our speakers will share insights on how to approach marketing in Japan and the key differences to consider, including language, aesthetics, and social norms. We will also dive into the power of storytelling in Japanese culture and how it can be leveraged to create meaningful connections with consumers. Whether you are looking to enter the Japanese market or improve your current marketing strategies, this webinar will provide valuable insights and practical tips for success. Join us to learn how to unlock the potential of storytelling to engage with Japanese consumers and drive business growth.

The webinar is targeted to: companies selling to consumers (B2C) who are interested in entering the Japan market, or expanding in Japan.

In 40 minutes from your own desk, you will discover:

• How to tailor your marketing approach to meet the unique cultural norms and values of Japanese consumers
• Key differences in language, aesthetics, and social norms to consider when designing your messaging and visuals
• The power of storytelling in Japanese culture and how it can be used to create meaningful connections with consumers
• Strategies for effectively engaging with Japanese consumers on digital and social media platforms
• Real-life examples of successful marketing campaigns in Japan and the insights they offer
• The importance of building trust and relationships with Japanese consumers for long-term success in the market

Registration

Deadline: 23 May 2023

Please find more information via https://www.eu-japan.eu/eubusinessinjapan/library/event/about-japan-webinar-series-210-engaging-japanese-consumers-why-storytelling-wins-digital-and-social-media-platforms.