"Road to IPO – The story behind Goodpatch going public at the Tokyo Stock Exchange"

DJW "Members for Members"

At invitation of our Member Goodpatch GmbH


2020-12-03, 08:30 - 09:30 (MEZ)

16:30 - 17:30(日本時間)

Online via Zoom

When digital design firm Goodpatch rang the bell at the Tokyo Stock exchange in late June of 2020, everything was different. The pandemic had pushed the business world into the digital sphere, making Goodpatch’s mission “design to empower” even more relevant. What started out in a small office in Akihabara turned into a global operation which now empowers organisations in Japan, Germany, and the world to use digital technology to be closer to their customers.

Boris Jitsukata has been a part of this journey since the early beginnings. In this webinar, he will share his story and provide interesting learnings from the inside. What does it mean to go public as a design firm? How to leverage a global setup? What’s next?

At the kind invitation of our DJW member Goodpatch, we invite you to an interactive webinar full of insights and discussions around how organisations evolve as they prepare for an IPO. Get to know the key learnings of this process and the exciting opportunities it creates for organisations.

Speaker Boris Jitsukata, Managing Director, Goodpatch Europe

Boris runs the European business for design firm Goodpatch and serves as an executive board director at the HQ in Tokyo. As one of the early members of Goodpatch, he helped grow the team to a size of 190 designers and developers. In May 2015, he moved back to Germany after 3 years in Tokyo to open the Berlin and Munich Studios.

Before joining Goodpatch, Boris helped run University of St.Gallen’s joint Design Innovation program (ME310/SUGAR) with Stanford University.

Boris holds a Master’s degree in Media Design from Keio University, Japan and a CEMS Master’s degree in International Management from University of St.Gallen, Switzerland.


The webinar is free and will take place via Zoom. Please follow the link for registration:

About Our Host

Goodpatch is an international design company, driven by the mission to prove the power of design. They collaborate with a network of global partners to solve complex problems with a human-centred approach. Creating lovable products is at the core of the Goodpatch DNA. Their offering includes user research, strategy, UX/UI design, and the development of apps and immersive AR/VR experiences. All of this is embedded in a powerful ecosystem that Goodpatch shapes with their partners through organizational design, namely in the creation of in-house design teams and ventures.

Goodpatch was founded in 2011 by Naofumi Tsuchiya after he moved back to Tokyo from Silicon Valley. Today, Goodpatch’s Japanese roots and influence have impacted a highly diverse team of 200 people, across three studios in Tokyo, Berlin, and Munich. Goodpatch’s clients and partners include Toyota Connected, Suntory, Daimler, Renault-Nissan, HERE, emmy Sharing, Softbank and NTT DATA.

Speaker Boris Jitsukata Speaker Boris Jitsukata