Export to Japan 22: Alternative Market Entry

Licensing, franchising, and joint-venture


2021-09-30, 10:00 - 11:00 (MESZ)


This is the second round of the online training series “What you should know when exporting to Japan”. It briefs in 30 minutes on the latest information on export processes and procedures relating to EU exports to Japan. It also covers trade and administrative rules and regulations relevant to EU businesses which are new to exporting as well as those which carry out regular, on-going businesses with Japan.

Focus is given to small and medium sized EU enterprises (SMEs) and to those sectors which offer growing opportunities to EU exports to Japan, i.e., food and health sectors.

Are licensing, franchising and joint venture also alternative options for EU agriculture and food exports to Japan?

In this session, we discuss alterative market entry options to exports, namely licensing, franchising and joint venture. These alternatives work typically in manufacturing sector but also apply for primary sectors like agriculture and food. They suit those EU producers and exporters who wish to expand cross-border business quickly with less financial and operational investment. In this session, we feature these 3 alternatives in agriculture and food sector, and demonstrate the advantages to benefit from, and the rules and regulations to adhere to.

Further information is available here:

Target group

EU small- and medium-sized enterprises (SMEs)


Please register for this event via by 29th September 2021.

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