'About Japan' webinar series 208: Unlocking the Secrets to Succeed in Japan's Thriving Market

How can you determine if your business is ready to enter the Japanese market?


2023-04-25, 10:30 - 11:30 (MESZ) オンライン

Based on 15 years of experience running a business in Tokyo and helping a number of overseas companies enter and expand in Japan, this webinar presented by Custom Media CEO and Co-founder Robert Heldt will cover key points to determine if you’re ready for this challenge. This includes identifying major target segments; carrying out effective market research and analysis; understanding cultural differences; developing market entry strategies and preparing marketing and promotion with informative case studies as a basis.

In 40 minutes from your desk, discover:

  • identify key market segments in Japan
  • do market research and analysis that yields results
  • recognize cultural differences that could derail your business
  • develop successful marketing and promotion strategies
  • learn about overseas companies that found success in Japan


Deadline: 25 April 2023

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