Based on 15 years of experience running a business in Tokyo and helping a number of overseas companies enter and expand in Japan, this webinar presented by Custom Media CEO and Co-founder Robert Heldt will cover key points to determine if you’re ready for this challenge. This includes identifying major target segments; carrying out effective market research and analysis; understanding cultural differences; developing market entry strategies and preparing marketing and promotion with informative case studies as a basis.
In 40 minutes from your desk, discover:
- identify key market segments in Japan
- do market research and analysis that yields results
- recognize cultural differences that could derail your business
- develop successful marketing and promotion strategies
- learn about overseas companies that found success in Japan
Deadline: 25 April 2023