'About Japan' webinar series 198: Coffee, Tea & Soft Drinks Market in Japan

As there is almost no cultivation/harvesting of coffee beans in Japan, it relies on imports for more than 99%. Most of the coffee beans are imported unprocessed as green beans for roasting in Japan. Japan is also dependent on imports of black tea. In 2021, the imports reached 17,627 tonnes, of which 410 tonnes were exported from the EU (2.3% volume share).

European brands of coffee, tea and soft drinks (mineral water and juices) are mainly found in premium supermarkets, such as Seijo Ishii, Meidiya and Kinokuniya. Twenty-eight European tea brands have been identified, including Kusmi, Fauchon and Messmer, and fourteen coffee brands, including Dallmayr, illy and Moccona.

Growing health awareness among Japanese customers has expanded healthy drink product choices, including new tastes. Decaffeinated beverage options, although from a low level, are gaining traction these days and this is a segment that EU companies could tap into, including organic herbal tea.

The webinar targets EU small- and medium-sized companies (SMEs) planning to enter the Japanese market for coffee, tea and soft drinks, and companies aiming at strengthening their current positions in Japan.

In 40 minutes from your desk, discover:

1. The characteristics of the Japanese market for coffee, tea and soft drinks
2. Understand how the market is structured
3. Which European brands are currently found on the Japanese retail market
4. Key market trends to exploit for EU players
5. How to approach the market
6. Where the opportunities are for SMEs

Registration

Deadline: 24 October 2022

Please find more information and the link for registration via https://www.eubusinessinjapan.eu/library/event/about-japan-webinar-series-198-coffee-tea-soft-drinks-market-japan.