'About Japan' webinar series 196: Sports equipment market in Japan

What business opportunities are there for EU SMEs in the Japanese sport equipment market? How can I enter and grow my sports business in Japan?


2022-06-28, 10:30 - 11:30 (MESZ)


The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. The webinar focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports. In all of these sports the prowess of International brands is recognised by Japanese consumers and trade alike, there are sizeable numbers of users with high expenditure, creating a significant market opportunity for European SMEs.

The webinar targets sports equipment brand owners, licensors and manufacturers; owners of sports businesses including distributors and retailers; sports events operators; and European sporting clubs looking to expand their commercial presence in Japan.


Deadline: 27 June 2022

Please find more information including the registration form on

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