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DJW "Hiru no Kai"

"Conventions as Brand Ambassador and German-Japanese Intercultural Mediator?"

with Oliver Zille, Director, Leipzig Book Fair

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2017-09-22, 11:30 - 14:00 ()

Leipziger Messe
Messehaus, Messe-Allee 1
04356 Leipzig

Topic

You may think that ‘manga’ – the Japanese expression for ‘comics’ – are a rather low priority lecture for most people; moreover, their readers and colorful followers are met with a certain hesitation. However, theme-related conventions and fairs all over Germany report an increasing number of both visitors and exhibitors. Could conventions, such as the “Manga-Comic-Con” in Leipzig, bridge this gap and foster the mutual (intercultural) understanding? How could they impact media and market development? Furthermore, do fairs substantially support the business-to-business communication and influence the buyers’ decision?

Speaker

Oliver Zille has been Director of Leipzig Book Fair since 2004, which includes overall responsibility for the reading festival “Leipzig liest” and the “Manga-Comic-Con”. He joined Leipziger Messe in 1988 as Personal Assistant to the management, before becoming Head of the sections book, media, print and paper, training and development in 1991. During the years 1992 and 1993, Zille completed an internship for publishing and book trade at Hugendubel, the Deutscher Taschenbuchverlag, and the publisher Droemer-Knaur in Munich. From 1993 to 2004 he led administration of Leipzig Book Fair including its congresses and section fairs.

Word of Welcome

Uwe Albrecht, Mayor for Economics of the City of Leipzig

Agenda

  • 11:30 – Registration, Networking
  • 12:00 – Opening, Welcome
  • 12:15 – Speech, Q&A
  • 1:00   – Light Lunch
  • 2:00   – Close

Impressions DJW Hiru no Kai (Leipzig, 22.09.2017)

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