SMT returned from Japan…again!

Twice a year, in March and September, Steinbeis‘ School of Management and Technology (SMT) travels to Tokyo to conduct an Intercultural Competence Seminar with the Tokyo University of Agriculture and Technology (TUAT). In this seminar, German and Japanese students are brought together and exposed to different perspectives of culture: learning about theories, enjoying journies into Japanese culture, dining, sightseeing, and company visits. Additionally, they work on solving a real company case by integrating industrial and cultural aspects to submit a data-driven strategic plan on how to overcome business barriers when operating in a foreign market.

Invitation to become a case-firm

The invitation to participate as a case firm is free of charge. A case typically describes a firm‘s need for new product positioning in a foreign market, new business alliance strategies, and a penetration plan into the Japanese market. Inter-cultural teams of German and Japanese Master‘s students work in teams to solve a real problem by taking into consideration business, cultural, regulatory, and marketing aspects. 

Case examples

Value

Former participants gained much value from the Japan IKO Seminar by receiving.

• Tailored market research and strategic insight
• Partnering/networking opportunities in Japan
• Support for decision-making and resource planning 

Timeline

Seminars are conducted twice a year: in September and March 

Online participation requires

• Submission of a case 3 months before the seminar
• 1-hour Virtual Company Visit: Case presentation session and Q&A
• 1-hour Final Presentation: Evaluation of students' results
• Templates and a full schedule will be provided upon participation approval

To join the next IKO Seminar as a case-firm and for further questions, please contact 

Dr. (rer.nat.) Efrat Pan: efrat.pan@scmt.com