NRW.Global Business GmbH started its work on November 2nd, 2020, as the new trade and investment agency of the state of North Rhine-Westphalia. The former companies NRW.INVEST and NRW.International were merged for the realignment of the state's foreign trade promotion and the creation of the new Trade & Investment Agency.
Economic Affairs and Digitalization Minister Prof. Dr. Andreas Pinkwart: “With our new foreign trade promotion from a single source, we will further strengthen the settlement of companies in North Rhine-Westphalia as well as support for NRW companies abroad and make them even more effective. Investor and location advertising as well as market development and export promotion will work together under the umbrella of NRW.Global Business. This creates valuable synergies that we can use to successfully position our business and innovation location in the face of tougher global competition.”
NRW.Global Business is a partner for national and international companies in investment projects and the settlement in North Rhine-Westphalia as well as for North Rhine-Westphalian companies in the development of foreign markets and networking with international business partners
As a wholly owned subsidiary of the state of North Rhine-Westphalia, NRW.Global Business implements the state's foreign trade activities and is the central point of contact for the partner organizations in foreign trade. In international location marketing, NRW.Global Business advertises North Rhine-Westphalia abroad, with a focus on innovative and future-oriented technologies, industries and services.
Felix Neugart has been appointed as the new CEO of NRW.Global Business: " We will anchor a comprehensive perspective of foreign trade in our state. We not only gear our activities on specific target countries, but also increasingly address future-oriented topics such as digital technologies, renewable energies, new mobility and medical technology.”
NRW.Global Business works closely with local and regional economic development agencies, as well as with companies, associations, chambers of industry and commerce, chambers of skilled trades, clusters, state initiatives and other business-related associations.
Petra Wassner, incumbent CEO of NRW.Global Business: "With our 16 offices abroad and our proven partner network, we are excellently positioned to support companies in their economic success in North Rhine-Westphalia and worldwide."