Who will buy your products in the future?

With today’s speed in tech innovation, it feels impossibe to predict how consumers will behave just 6 months from now. So let’s not waste our time trying but be even more ambitious: Projecting consumer behaviour in 2035! We throw everything into the ring: macro trends such as climate change and cultural shifts, technological progress (with a focus on AI, of course), changes in people's relationships with brands, and much more. We surveyed 20,000 people from 27 countries and spoke with 20 futurologists, and we are delighted to present the most important findings and trends.

Sign up for this joint event between Dentsu, DJW and Japamburg to gain insights into strategic customer forecasting by Japan’s leading communication agency. 

Agenda

1. Opening Words

2. Keynote: „The Era of the Insight to Foresight Pivot“

Speaker: Nina Brit Brando, CEO Carat Germany 

3. Moderated Diskussion: „Who will buy your products in the future?“

The media world is changing rapidly – driven by AI, fragmented attention, and cultural differences. Brands face the challenge of designing their messages in such a way that they remain relevant in the future. The dentsu Consumer Vision 2035 shows that consumers expect more personalization, transparency, and cultural sensitivity.

In this discussion, we will examine:

• How brand loyalty is changing in an AI-driven world
• Which cultural differences shape consumer behavior (Germany & Japan)
• How companies can build trust and relevance in a fragmented media landscape 

Goal: Together with experts from marketing, research, and business, we will develop perspectives for brand communication in 2035 – and answer the central question: Who will buy your products in the future? 

4. Open Networking

Participation Fee

Participation is free of charge for everybody interested. Non-Members of DJW are most welcome to explore the benefits of a DJW membership and join us as a member. 

Prior registration is to be completed via the above green button.

Contact

Japamburg
Johannes Budkiewitz
Network Lead
contact@japamburg.com

Deutsch-Japanischer Wirtschaftskreis e. V. (DJW)
Anne Pomsel
Managing Director
events@djw.de

Everybody interested is most welcome to join the networking event, meeting with business representatives within the Hamburg-Japanese community. We look forward to seeing you then and there!