As part of the Startup-Woche Düsseldorf we will address the “Potential and Economic Power of the Silver Market in Germany and Japan”, especially focussing on startup engagements.
In the light of demographic change, consumers aging 60 and above have a great effect on health, leisure, financial services, just to name a few examples. In Germany, they represent the demographic group with the highest purchasing power and the greatest wealth, but still play a minor role in startups’ target groups and business models. We will discuss which approaches are being pursued in Germany and Japan to counteract this challenge. What impulses can be given by startups to shape and benefit from this specific market? Which technological possibilities for existing and future questions are feasible? And how can the ‘Silver Market’ be redefined as an additional, appealing sales market?
The “Asa no Kai” (business breakfast) of the Japanese-German Business Association (DJW) is a perfect platform for exchanging ideas on German-Japanese economic topics, establishing contacts, and generating business. The group of participants combines representatives from business, politics and science, including local startups, established companies, institutions, and private individuals.