Olympic Games can usher economic growth triggered by technological innovation, media coverage, touristic attention − but they inevitably entail the challenges of expenses, (ecological) sustainability and a legacy “connecting to tomorrow”. With Tokyo 2020 approaching, various questions arise: How do German companies, especially SME, benefit from the mega event in Tokyo? Can the proclaimed “hydrogen society” be realized in time? Could the Olympics 2020 serve as driving motor for sustainable German-Japanese projects and generate cooperation beyond the sporting competitions?
Dr. Andreas Moerke is Representative Director and President of Messe Düsseldorf Japan, the Japanese subsidiary of the world’s 5th largest trade fair and event organizer Messe Düsseldorf GmbH. With his international team, he supports Japanese companies in their trade fair participation at Messe Düsseldorf Group fairs worldwide and organizes trade fairs and events in Japan, for instance the Energy Storage Summit. On behalf of the German Sports Marketing, Andreas Moerke and his team support the setting-up the “German House”.
Besides MDJ activities, Andreas Moerke serves as external auditor at Landscape Co., Ltd., one of Japan’s leading company for the development and maintenance of databases and direct marketing solutions. Andreas Moerke has an educational background in Japanese Studies and Management Science and spent more than 16 years in Japan.
With Messe Düsseldorf being the official supporter of the German olympic team, Messe Düsseldorf Japan is the primary partner in Tokyo for the preparation of the “German House”, the spot for the German sports community for Olympics and Paralympics Tokyo 2020.
Word of Greeting
Deputy Consul General
Consulate General of Japan in Duesseldorf