After five years of negotiation, the European Union and Japan successfully concluded the final discussion on the EPA. “The EPA will open huge market opportunities for both sides, strengthen cooperation between Europe and Japan in a range of areas, reaffirm their shared commitment to sustainable development, and include for the first time a specific commitment to the Paris climate agreement”, states the European Commission with its press release. The agreement will significantly reduce duties to be paid by EU companies exporting to Japan, as well as a number of regulatory barriers. Key elements include easing the trade of agricultural products, concurrently increasing ex- and import opportunities for both countries.
How will the agreement help to bring more European products, especially those with geographical indications, on the dining table of Japanese consumers? And will European gourmets finally get their fair share of original Japanese food stuffs? On which level will the agreement encourage more investment and more trade between the EU and Japan, especially with regard to both economies’ SMEs?
Ivonne Julitta Bollow is Director International Affairs for Corporate Communications and Public Policy at METRO AG. In this position, she represents the interests of the company and its sales branches like e.g. METRO/ MAKRO Cash & Carry in 35 markets in Eastern and Western Europe, Asia and the MENA region and supports the communication activities of METRO’s country organizations. Before joining METRO in 2013, she held positions in the German Bundestag and the Foreign Office. Ivonne holds a diploma in Political Sciences and Eastern European Studies from the University of Hamburg.
Consul General Ryuta Mizuuchi
- 08:00 – Registration, Networking, Breakfast
- 08:30 – Welcome
- 08:40 – Speech
- 09:00 – Q&A, Discussion
- 10:00 – Close
The speech by Ms. Bollow can be enjoyed by visiting our Infopool: Link.