The modern Olympic Games have been a major sport event since their re-establishment in 1896. As the sports industry continues to grow and commercialize, the original vision of the Olympic Games is fading. Given that the Games have not been profitable for the host cities, the International Olympic Committee (IOC) and the local organizing committees are criticized. One approach to resolution was the initiation of The Olympic Partner (TOP) Programme. How has it developed and what changes occurred in the usage of IOC’s revenue? Are there viable solutions to these issues and do we find answers in history? With three years to the next Summer Olympics what are the challenges that the IOC and The Tokyo Organizing Committee are facing for the agenda 2020?
Axel Hellmann studied law in Wurzburg, Bristol and Berlin. After international mandates in England and the US he worked as lawyer and partner at a corporate law firm in Frankfurt from 2005 to 2012. At the same time, he held the position of Vice President and Managing Director of the Executive Board of Eintracht Frankfurt from 2001 to 2012 and was a Supervisory Board Member of Eintracht Frankfurt Fußball AG from 2003 to 2012. Since June 2012 he has been a Member of the Executive Board of Eintracht Frankfurt Fußball AG.
Stephan Wassong has been Head of the Institute of Sport History at German Sport University Cologne since 2011. Additionally, he holds the position as Director of the Olympic Studies Centre Cologne (OSC). After his state exams in the fields of sports and English, he habilitated in the field of sports history and sports education. From 2007 to 2009 he was an Associate Professor at Liverpool Hope University and is Adjunct Professor at the University of Canterbury, New Zealand (2016 to 2019). Furthermore, he has just been appointed to the IOC Olympic Education Commission for the third time in a row and publishes about the impact of Olympic Games frequently.
- 08:00 – Registration, Networking
- 08:30 – Welcome, Breakfast
- 09:00 – Speech
- 09:45 – Q&A, Discussion
- 10:00 – Arena Tour
- 11:00 – Close
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