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DJW "Hiru no Kai" / DJW「昼の会」with Oliver Zille, Director, Leipzig Book Fair (Leipzig, 22.09.2017)

"Conventions as Brand Ambassador and German-Japanese Intercultural Mediator?"

You may think that ‘manga’ – the Japanese expression for ‘comics’ – are a rather low priority lecture for most people; moreover, their readers and colorful followers are met with a certain hesitation. However, theme-related conventions and fairs all over Germany report an increasing number of both visitors and exhibitors. Could conventions, such as the “Manga-Comic-Con” in Leipzig, bridge this gap and foster the mutual (intercultural) understanding? How could they impact media and market development? Furthermore, do fairs substantially support the business-to-business communication and influence the buyers’ decision? 

Speaker: Oliver Zille, Director, Leipzig Book Fair
: September 22nd, 2017 (Friday) 
Venue: Leipziger Messe, Messehaus, Messe-Allee 1, 04356 Leipzig
Time: 11.30 - 2 p.m.

Registration can be completed via E-Mail (events(at), fax (+49 - (0)211 - 99459212), or online.